• 1至5月我区为企业和社会减负4200余万元 2019-05-19
  • 閲嶅簡甯傚叕瀹夊眬鐘姜涓炬姤绯荤粺 2019-05-19
  • 21CN.COM 增值电信业务经营许可证 2019-05-18
  • 安神-热门标签-华商生活 2019-05-11
  • 日媒称“森友丑闻”持续发酵 打乱安倍长期执政设想 2019-05-04
  • 高清:揭幕战东道主上演神奇换人 五球轻取沙特 2019-05-04
  • 忻州召开“雪亮工程”建设现场会 2019-05-01
  • 【没有青年,难得“里子”】人民日报:传承文脉,让乡村振兴有“面子”也有“里子” 2019-04-27
  • 候选企业:中粮可口可乐辽宁公司 2019-04-27
  • 为什么孩子特别不喜欢承认错误?是因为他们没意识到错了吗? 2019-04-23
  • 危急时刻,她把生的希望留给学生 2019-04-15
  • 金华:舞动世界杯 我是颠球王 2019-04-15
  • The GNU General Public License v3.0 2019-04-05
  • 网红健康险——红在哪 险在哪 2019-04-05
  • 【访民情 惠民生 聚民心】村里有个“启智课堂” 2019-04-01
  • orSign up

    Follow us:
    wechat
  • 1至5月我区为企业和社会减负4200余万元 2019-05-19
  • 閲嶅簡甯傚叕瀹夊眬鐘姜涓炬姤绯荤粺 2019-05-19
  • 21CN.COM 增值电信业务经营许可证 2019-05-18
  • 安神-热门标签-华商生活 2019-05-11
  • 日媒称“森友丑闻”持续发酵 打乱安倍长期执政设想 2019-05-04
  • 高清:揭幕战东道主上演神奇换人 五球轻取沙特 2019-05-04
  • 忻州召开“雪亮工程”建设现场会 2019-05-01
  • 【没有青年,难得“里子”】人民日报:传承文脉,让乡村振兴有“面子”也有“里子” 2019-04-27
  • 候选企业:中粮可口可乐辽宁公司 2019-04-27
  • 为什么孩子特别不喜欢承认错误?是因为他们没意识到错了吗? 2019-04-23
  • 危急时刻,她把生的希望留给学生 2019-04-15
  • 金华:舞动世界杯 我是颠球王 2019-04-15
  • The GNU General Public License v3.0 2019-04-05
  • 网红健康险——红在哪 险在哪 2019-04-05
  • 【访民情 惠民生 聚民心】村里有个“启智课堂” 2019-04-01
  • 江西多乐彩十一选五开奖走势图 pk10两期必中大小单双 足彩进球彩怎么玩 七星彩开奖直播现场直播视频直播 彩票3d和尾走势图 广东彩票下载 体育彩票7位数 360导航老时时彩 足彩进球彩对阵表 足球6场半全场胜负 查询2018年的湖南彩票中奖号码 福建体彩31选7开奖 北京pk10骗局全过程 北京福彩官方 海南飞鱼彩票如何看规律 上海时时彩彩乐乐

    China offers big opportunities for foreign toy-makers

    今天江苏快三开奖 www.j6bp.com 2018-November-23       Source: Xinhuanet.com

    At weekends, shop assistants at the LEGO retail store at Chaoyang Joy City is occupied in answering the questions from parents and children attracted by the Danish toymaker's creative products.

    At weekends, shop assistants at the LEGO retail store at Chaoyang Joy City is occupied in answering the questions from parents and children attracted by the Danish toymaker's creative products.

    At the first China International Import Expo (CIIE) held in Shanghai earlier this month, the Danish toymaker's booth was popular with young visitors eager to try out their latest products.

    "Even though many people choose to go online for toy shopping, LEGO branded retail stores are still crowded with parents and children simply because of LEGO's powerful brand image," said one shop assistant.

    When speaking of the CIIE, Liao, a LEGO enthusiast from Guangdong Province said he was excited to see his favorite toymaker at the expo.

    "It was such a pleasant surprise to see LEGO at the expo," said the 22-year-old college graduate, who had started playing with LEGOs since primary school.

    Liao said that he hopes that LEGO's CIIE presence can be followed by a richer line of the company's products in Chinese toy stores.

    "I'm looking forward to buying some more products from their "Technic" series," he said, referring to a line of LEGO products featuring complex technical functions.

    Liao's hopes were in coherence with the company's visions.

    In an e-mailed response to a media interview, Niels B. Christiansen, CEO of the company, said LEGO is confident about its business in China.

    "China's commitment to fostering a world-class business environment is a great encouragement to us," said Christiansen, adding that the company will expand its business in China by setting up more retail stores.

    Entering China in 1983, LEGO has been one of the most recognized imported toy brands in China. It has seen a double-digit growth in its sales in China in the first half of the year, according to its financial report of H1 2018.

    China is one of the largest market of traditional toys in the world. Market research data indicate that the annual sale of toys and games in China had been going up by around 20 percent annually between 2012 and 2017.

    Market insiders said this is made possible by the expanding ranks of middle-income earners in China and the popularity of "learning through play" philosophy among young parents.

    Sensing the potential, foreign companies are vying for expanding their presence in the Chinese market. LEGO has opened two flagship stores in China, both in Shanghai. A third one is scheduled to open in Beijing in early 2019.

    Toy retailers are also seeing the same big opportunities. One prime example is the U.S. toy retailer Toys "R" Us. Though facing hardships in the U.S. and Europe, the toy retailer's business has seen rapid development in China.

    Andre Javes, Toys "R" Us president for Asia Pacific, told Chinese online media Economic Observer that the company plans to expand its retail network in China by 40 to 50 stores every year.

    Toy retailers have also realized the market potential of smaller cities and towns. Kidsland, a Chinese toy retailer, said nearly a third of their new retail points were opened in third-tier cities.

    China's efforts in improving the business environment for foreign companies, especially enhancing the protection of intellectual property rights, is another reason why China's market is more and more favored by toy companies.

    "Winning intellectual property cases against knockoff brands manifests China's commitment to create a fair business environment for all companies operating in China," said Christiansen.

    Christiansen said that hopefully, LEGO's business success in China can encourage other companies to invest in China and provide them with rich experience.

    Editor: Will

    Scan to share on WeChat

    Scan to follow us on WeChat

    0
    Related News
    Most popular
    Day |
    Week |
    Month
    Key Words

    今天江苏快三开奖|About us|Contact us|Southcn.com

    今天江苏快三开奖 www.j6bp.com. All rights reserved.

    今天江苏快三开奖 www.j6bp.com. All rights reserved.|Registered number 020074|今天江苏快三开奖|ICP备案号 粤B-20050235-8